{"id":5925,"date":"2017-07-19T22:21:38","date_gmt":"2017-07-19T19:21:38","guid":{"rendered":"http:\/\/migrantcenter.ro\/?p=5925"},"modified":"2017-07-19T22:21:38","modified_gmt":"2017-07-19T19:21:38","slug":"cum-s-a-cladit-western-union-un-business-dependent-de-propriul-popor-de-refugiati-imigranti-si-expatriati","status":"publish","type":"post","link":"https:\/\/www.migrantcenter.ro\/ar\/cum-s-a-cladit-western-union-un-business-dependent-de-propriul-popor-de-refugiati-imigranti-si-expatriati\/","title":{"rendered":"Cum s-a cl\u0103dit Western Union, un business dependent de propriul \u201epopor\u201d de refugia\u021bi, imigran\u021bi \u0219i expatria\u021bi"},"content":{"rendered":"

\"\"Prezent <\/strong>\u00ee<\/strong>n 200 de <\/strong>\u021b\u0103<\/strong>ri <\/strong>\u0219<\/strong>i teritorii, cel mai mare bu<\/strong>\u00ad\u00ad\u00ad<\/strong>\u00adsiness global de transfer de bani a <\/strong>\u00ee<\/strong>nceput s<\/strong>\u0103<\/strong>mai piard<\/strong>\u0103 <\/strong>teren <\/strong>\u00ee<\/strong>n fa<\/strong>\u021b<\/strong>a unor sisteme alternative care exploateaz<\/strong>\u0103 <\/strong>mai bine inova<\/strong>\u021b<\/strong>iile tehnologice. Cel mai important segment de clien<\/strong>\u021b<\/strong>i sunt dezr<\/strong>\u0103\u00ad<\/strong>\u00add<\/strong>\u0103<\/strong>\u00adcina<\/strong>\u021b<\/strong>ii <\/strong>\u2013 <\/strong>imigran<\/strong>\u021b<\/strong>ii, refugia<\/strong>\u021b<\/strong>ii, expatria<\/strong>\u021b<\/strong>ii, cei care formeaz<\/strong>\u0103 \u201e<\/strong>poporul<\/strong>\u201c <\/strong>Western Union. Iar compania a devenit <\/strong>\u201e\u021b<\/strong>ara<\/strong>\u201c <\/strong>lor.<\/strong><\/p>\n

La \u00eenceputul verii 2014, \u0219efii birourilor Western Uni\u00ad\u00adon din \u00eentreaga lume au sesizat ceva ciudat. Cea mai mare companie global\u0103 de transfer de bani, Western Union, proceseaz\u0103 31 de tranzac\u021bii pe se\u00ad\u00adcun\u00ad\u00add\u0103, iar banii se mi\u0219c\u0103 dup\u0103 ni\u0219te \u0219abloane regionale \u0219i sezoniere. C\u00e2nd apar anomalii \u00een aceste \u0219a\u00ad\u00adbloane, un observator avizat le poate identifica \u00een timp real. De pild\u0103, fluctua\u021biile de cre\u0219tere eco\u00ad\u00adnomi\u00ad\u00adc\u0103 se reflect\u0103 \u00een volumul transferurilor, la fel cum de\u00ad\u00adzastrele naturale genereaz\u0103, \u0219i ele, oscila\u021bii bru\u0219\u00ad\u00adte la nivelul lichi\u00ad\u00addi\u00ad\u00adt\u0103\u021bilor.<\/p>\n

\u00cen acea var\u0103, a fost observat un volum mai mare de bani trimi\u0219i din Canada, Europa de Nord \u0219i SUA c\u0103tre Grecia, Iordania \u0219i Turcia. \u201e\u0218tim numele fiec\u0103\u00ad\u00adrui expeditor \u0219i al fiec\u0103rui beneficiar\u201c, spune Hikmet Ersek, CEO \u0219i pre\u0219edinte al companiei. \u201eVe\u021bi da pes\u00ad\u00adte nume precum Ismael, Muhammed sau Mehmet.\u201c<\/p>\n

La acel moment, Constantine Varvias (coordo\u00ad\u00adnea\u00ad\u00adz\u0103 peste 1.000 de agen\u021bii Western Union) a \u00eenceput s\u0103 primeasc\u0103 numeroase telefoane disperate la biroul din Atena. Autorit\u0103\u021bile din Grecia \u0219i diverse or\u00ad\u00adga\u00ad\u00adniza\u021bii umanitare \u00eel \u00eentrebau adresele agen\u021biilor \u0219i chiar \u00eel rugau dac\u0103 mai poate deschide unele noi. Pe pla\u00ad\u00adjele grece\u0219ti, refugia\u021bi care ajun\u00ad\u00adgeau acolo cu b\u0103r\u00ad\u00adcile\u00a0 \u00eentrebau \u0219i ei dispera\u021bi unde puteau primi ni\u0219te bani trimi\u0219i din diverse locuri ale lumii. Varvias a luat leg\u0103tura cu un vice\u00ad\u00adpre\u0219e\u00ad\u00addinte al Western Uni\u00ad\u00adon din Paris \u0219i \u00eempreun\u0103 au analizat cre\u0219terea brus\u00ad\u00adc\u0103 a volumului de transferuri din regiune. Cu luni \u00eenainte s\u0103 devin\u0103 o \u0219tire in\u00adter\u00adna\u021bional\u0103, \u0219i-au dat seama c\u0103, \u00een acea var\u0103, criza umanitar\u0103 generat\u0103 de r\u0103zboiul civil din Siria intrase \u00eentr-o nou\u0103 faz\u0103. Oamenii p\u0103\u00ad\u00adr\u0103\u00ad\u00adseau masiv tab\u0103ra de refugia\u021bi din Zaatari (Iordania), migr\u00e2nd spre Turcia, apoi traversau Marea Egee pentru a ajunge \u00een Balcani. \u00cen timpul c\u0103l\u0103toriei, rudele sau cuno\u0219tin\u021bele siriene din diaspora le trimiteau bani pentru bilete, m\u00e2ncare sau pentru co\u00ad\u00admi\u00ad\u00adsioanele ce trebuiau achitate trafican\u021bilor.<\/p>\n

Pentru \u021b\u0103rile de pe ruta de migra\u021bie, Western Uni\u00ad\u00adon s-a preg\u0103tit (livr\u00e2nd cash) pentru saltul brusc al volumului de tranzac\u021bii. Au fost acceptate \u0219i cardurile de identitate emise de ONU pentru a u\u0219ura acest gen de tranzac\u021bii.<\/p>\n

\u201e\u021a<\/strong>ARA<\/strong>\u201c <\/strong>WESTERN UNION. <\/strong>CEO-ul companiei, Er\u00ad\u00adsek, cu tat\u0103 turc \u0219i mam\u0103 austriac\u0103, a fost emo\u021bionat de criza imigran\u021bilor pe care \u00eei vedea cum vin la agen\u021biile Western Union din Sofia pentru a-\u0219i ridica banii. \u0218i-a amintit de bunici, \u0219i ei refugia\u021bi musulmani, care au plecat \u00een direc\u021bia opus\u0103 dup\u0103 Primul R\u0103zboi Mondial, din Bosnia spre Izmir. Ersek s-a g\u00e2ndit \u00eens\u0103 \u0219i la viitor. Cei care primesc azi bani vor fi expeditorii de m\u00e2ine. Odat\u0103 instala\u021bi \u00een noile lor c\u0103mine, vor trimite bani celor r\u0103ma\u0219i \u00een urm\u0103. \u201eUn milion de clien\u021bi sirieni. Crede\u021bi c\u0103 vor uita vreodat\u0103 Western Union? Niciodat\u0103\u201c, spune Ersek.<\/p>\n

Aten\u021bia lumii fa\u021b\u0103 de criza refugia\u021bilor s-a mai disipat, dar Western Union a r\u0103mas pe baricade. De ani de zile, compania urm\u0103re\u0219te circula\u021bia remiten\u00ad\u00ad\u021be\u00ad\u00adlor. Ace\u0219ti emigran\u021bi, expatria\u021bi, imigran\u021bi \u0219i refu\u00ad\u00adgia\u021bi \u2013 dezr\u0103d\u0103cina\u021bii \u2013 sunt \u201epoporul\u201c Western Uni\u00ad\u00adon, iar compania a devenit \u201e\u021bara\u201c lor.<\/p>\n

Potrivit ONU, \u00een lume sunt ast\u0103zi 244 de milioane de oameni con\u00ad\u00adsi\u00addera\u021bi migran\u021bi, cu 40% mai mul\u021bi dec\u00e2t erau la \u00een\u00ad\u00adceputul secolului. Circa 65 de milioane de oameni sunt disloca\u021bi for\u021bat, cel mai mare num\u0103r de la al Doilea R\u0103zboi Mondial \u00eencoace. Banca Mondial\u0103 estimeaz\u0103 c\u0103 au fost trimi\u0219i sub form\u0103 de remiten\u021be 575 de miliarde de dolari anul trecut, preponderent dinspre \u021b\u0103rile mai dezvoltate c\u0103tre cele mai s\u0103race. Este \u00eens\u0103 o cifr\u0103 liliputan\u0103 comparativ cu sumele care circul\u0103 global sub form\u0103 de ajutoare umanitare, poz\u0103 \u00een care Western Union este cel mai ma\u00ad\u00adre juc\u0103tor de pe aceast\u0103 pia\u021b\u0103, cu o cot\u0103 de 13%. Ope\u00adreaz\u0103 \u00een 200 de \u021b\u0103ri \u0219i teritorii \u0219i tran\u00ad\u00adzac\u00ad\u00ad\u021bioneaz\u0103 \u00een 130 de valute.<\/p>\n

Remiten\u021bele pe care compania le cir\u00ad\u00adcu\u00ad\u00adl\u0103 re\u00ad\u00adpre\u00ad\u00adzint\u0103 poate cea mai democratic\u0103 for\u00ad\u00adm\u0103 a globaliz\u0103rii actuale. Exist\u0103 \u0219i un revers al acestei deschideri \u00een ultimii ani, iar afacerea Western Union a devenit o \u021bint\u0103. Pre\u0219edintele Donald Trump a vorbit de taxarea remiten\u021belor mun\u00ad\u00adci\u00adtorilor americani imigran\u021bi pentru a fi\u00ad\u00adnan\u00ad\u00ad\u021ba zidul cu Mexicul. \u00cen plus, guvernele cer o mai mare trans\u00adparen\u021b\u0103 pentru a \u00eempiedica direc\u021bionarea acestor bani c\u0103tre terorism, tra\u00ad\u00adfic de fiin\u021be, carteluri de dro\u00ad\u00adguri etc. Mai mult, teh\u00ad\u00adno\u00ad\u00adlogiile implicate \u00een transfe\u00adrurile de bani s-au schim\u00ad\u00adbat sim\u021bitor, ame\u00adnin\u021b\u00e2nd avantajele competitive ale companiei fondate acum 166 de ani.<\/p>\n

MODELUL DE BUSINESS. <\/strong>Drept r\u0103spuns, Western Union se reinventeaz\u0103. \u00cenfiin\u021bat\u0103 la frontiera ame\u00ad\u00adri\u00ad\u00adcan\u0103, s-a dezvoltat oferind servicii celor care se mi\u0219\u00ad\u00adc\u0103 permanent \u00een c\u0103utarea a ceva mai bun. Cu cele 550.000 de loca\u021bii \u00een toat\u0103 lumea, conducerea companiei este convins\u0103 c\u0103 businessul va rezista \u0219i \u00een era lui Trump, a Brexit-ului, a Statului Islamic sau a bitcoin-ului.<\/p>\n

Sursa: newmoney.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Prezent \u00een 200 de \u021b\u0103ri \u0219i teritorii, cel mai mare bu\u00ad\u00ad\u00ad\u00adsiness global de transfer de bani a \u00eenceput s\u0103mai piard\u0103 teren \u00een fa\u021ba unor sisteme…<\/p>\n","protected":false},"author":1,"featured_media":29211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-5925","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitate"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t